little lorelei

jennalee-weightloss:

coketalk:

This may be a campaign about HIV/AIDS awareness, but that’s no excuse. This is blatant misogyny, really sinister stuff that conveys a much more profound message about the female body.

Take another look at it. She’s got a killer smile, but still, you can’t see her eyes. The model is cropped so that she’s essentially headless. What makes her human is gone. What makes her a woman is on display. That’s a very deliberate creative choice.

She is an object to be fucked without a brain or an identity. Worse still, her vagina is a fully indexed destination on a Google map. The visual metaphor is so potent (and porn is so ubiquitous) that this image is more jarring than one in which she shows us her actual pussy.

It’s not about the fact that she’s had sex with Bill Johnson and 19 others. Who gives a fuck? What’s toxic is the idea that they checked into her vagina on Foursquare. It’s saying is that a her private parts aren’t private at all. They’re public. That’s the implicit message in this image, and it’s degrading as hell.

It’s not slut-shaming so much as it’s female-shaming, and it reinforces the age-old cultural narrative that women’s bodies aren’t their own.

Wow. There aren’t even words for this.

I’m honestly fine with this ad. HIV isn’t something that should be taken lightly. It is a little sad that they had to make such an extreme ad to get the publics attention about it because HIV is still taken too lightly. If it has all of you pissed off, then the ad did it’s job in getting you to think twice. If you’ve slept with 20 people and don’t use condoms, then yeah I’ll probably crack a joke like this. And you’re all liars if you say you wouldn’t.

America needs to stop being so obsessed with political correctness. I’m sure the point of this ad is to create controversy. Because believe it or not, at one point in time sex was sacred. And if it was done safely, we wouldn’t have to be looking at this ad.

(via fitforinfinity)